Not exactly leading by example, but who does these days?!
Almost every website I've created over the past few years includes a news section or blog. Google loves fresh content, so posting articles regularly is a great way to boost your SEO. So, given that I preach that message regularly, why haven't I shared any news on my own site for so long?
No excuses. Being busy may be true, but it's no excuse. Quite the opposite in fact. Plenty has been happening and I should have posted all my news as it happened. My bad.
Take Orbital Safety Training for example. A wonderful new client who we started working with back in the summer. Kirsty Hawkins and her team provide First Aid, Life Support, Mental Health Awareness, Fire Safety and Manual Handling training. Having opened a new base in North Norfolk recently, Orbital are busy adding new clients from the East of England to their impressive client list which already includes local authorities, Mastercard and Kidz R Us.
Over the past few weeks we've completely rebranded Orbital, created a vibrant new house style, smart literature and stationery, funky certificates and even built a soon-to-be-launched website (featuring a blog!).
Whilst we're battling highly contagious viruses that can make breathing difficult, Orbital are in great demand with businesses who have staff on site, and also private customers who just want to be well trained and able to make all the difference when called upon. I should sign-up for a course. Kirsty, book me in!