Consumer trends constantly shift, and your B2B clients are ever more discerning and demanding. Even the tools designed to cut through the fog can bewilder and confuse.

Take your eye off the ball and the competition will steal your market share. Dedicated or specialist inhouse resources are often not necessary or viable, burdening your team with marketing can compromise their contribution and doing nothing is never a good option.

nCompass is an independent communications consultancy. At its heart is Mike Goldwater, a creative marketing, advertising and branding professional. When you need marcomms support, a fresh perspective, inspiration or a parachute solution in a crisis, help is closer and more affordable than you might think.